Innovation

Design Thinking—Beyond User Experience

Design Thinking—Beyond User Experience

Summarizing the key learnings from Northwestern’s Kellogg School of Management’s Design Thinking workshop and pulling together various resources as well as articles on the subject. After graduating with an MBA from Kellogg in 2005, I have been involved in many aspects of user experience and this workshop brought it all together for me.

Design Thinking consists of applying the (design) process of designing physical products to business decisions, services and even process improvement initiatives.