big data

Consumers are the Most Disruptive Force

Consumers are the Most Disruptive Force

The most disruptive force in marketing today isn’t what you think. It’s not a machine. It’s not a device. It’s not an AI interface or a machine learning model or a conversational assistant. It’s the consumer. More specifically, it’s what consumers have come to expect from their brands. And if you can’t meet the needs and preferences of the next-generation consumer, your brand won’t stay relevant for long.