Business Insights and Intelligence Powered by AI’s Anticipatory User Experience: Predict, Recommend, Manage
For Retail, Sales, Supply Chain, IoT, Merchandising.
A client in the Media and Advertising industry wanted to improve the profitability of their media buys.
Our client, like most companies, was using less than 3% of their internal data to drive decisions.
Analysts were making decisions of which advertising spots should be purchased based on historical fulfillments, not on untapped opportunities.
Analysts were filling requests based on convenience, not based on optimal profits across multiple customers.
Trained AI algorithms using supervised learning against hundreds of thousands of historical media buys and opportunity fulfillments.
Detected unfulfilled opportunities and recommended media buys to better optimize spend and profitability.
Automated workflows and review processes using AI to reduce human intervention and reviews.
Used machine learning to read and classify unstructured data in order to automate data input.
Enabled analysts to focus on higher level decision.
Demonstrated AI in a select pilot group that quickly communicated the benefits and opportunities to the larger organization.
Reduce response times for opportunities.
Reduce headcount of teams by increasing efficiency.
Increase profitability of media buys by matching the ad slot to the optimal opportunity.
Improve media buying strategies by providing insights in to unfulfilled opportunities.