Retail Distribution
From 3 weeks to 3 days: rewiring commercial goal management at scale
A leading North American three-tier beverage distributor managing hundreds of exclusive supplier brands. Goal management is complex, requiring alignment of supplier expectations, financial budgets, and corporate plans — all derived from a single source of truth.
Results at a glance
3 wks — old restatement time per market
Less than 1 wk — new: 2 markets completed in 1 week
100% — supplier + distributor financials in one system
1,200+ — users across the commercial org
The challenge
Scalability and performance issues — legacy systems lacked the agility to handle growth and market shifts.
Slow market restatements — realigning plans during reorgs took weeks of manual effort.
Fragmented intelligence — siloed systems hinder a unified view of goals and performance.
Financial impacts — system latency directly impacted management bonuses and procurement.
The results
Before | After Liquid Decisions | Benefit |
|---|---|---|
The legacy tool could not keep pace with growth and change | Ability to manage, analyze, simulate, and publish millions of goals concurrently | $1.5M cost savings from licensing and customization |
The manual restatement process took 3 weeks | Reduced to under 1 week per market, with FTE time recovered (~200 hours per reorg event) | $1.2M cost savings from FTE and contractor time |
Distributed BI and business silo teams were fragmented | Replaced manual BI systems with efficient agentic knowledge discovery | $2.0M cost savings from headcount and tooling |
Inability to increase tracked revenue growth | Expanded goal tracking and attainment rates drive customer adoption and accelerate revenue growth | Increased revenue opportunities |
High costs — too many analysts, too much IT support | Free up working capital with resulting cost savings and grow the business without spending more | Grow the business without spending more |
“Liquid has changed our culture. Restatements that used to take 3 weeks now take just days — we just did two markets in one week, which is unheard of.”
— VP Commercial Planning
“Liquid Decisions delivers the accuracy and scalability our teams need to trust the data and get back to business faster.”
— VP Product Management