From 3 weeks to 3 days: rewiring commercial goal management at scale

A leading North American wine & spirits distributor faced the challenge of manual, multi-week goal restatements that stalled commercial planning and directly affected management bonuses and procurement, and turned to Liquid Analytics for a bespoke solution to unify supplier and financial goal management at scale.

Results at a glance

3 wks — old restatement time per market
Less than 1 wk — new: 2 markets completed in 1 week
100% — supplier + distributor financials in one system
1,200+ — users across the commercial org

The Challenge

Scalability and performance issues — legacy systems lacked the agility to handle growth and market shifts.
Slow market restatements — realigning plans during reorgs took weeks of manual effort.
Fragmented intelligence — siloed systems hinder a unified view of goals and performance.
Financial impacts — system latency directly impacted management bonuses and procurement.

How AWS Powers the Solution

This platform runs end-to-end on AWS. Commercial-planning workloads are containerized microservices on Amazon EKS and ECS/Fargate, auto-scaling behind Application Load Balancers secured with AWS WAF and TLS. Goal and budget data lives in Amazon RDS Aurora PostgreSQL, while the analytical processing behind restatements runs on DuckDB files staged on Amazon FSx for Lustre and synced to Amazon S3 as the system of record. Integration with the distributor’s systems flows through a serverless pipeline of Lambda, Step Functions, EventBridge, and SQS. Natural-language goal queries are powered by Amazon Bedrock, combining a Bedrock Knowledge Base (embedded with Amazon Titan) with an Anthropic Claude model for grounded, cited answers, with every model call logged to CloudWatch for auditability.

As an AWS Partner, Liquid Analytics used this stack to cut restatement time from three weeks to under four days, without the distributor managing any infrastructure.

The Results

Before	After Liquid Decisions	Benefit
The legacy tool could not keep pace with growth and change	Ability to manage, analyze, simulate, and publish millions of goals concurrently	$1.5M cost savings from licensing and customization
The manual restatement process took 3 weeks	Reduced to under 1 week per market, with FTE time recovered (~200 hours per reorg event)	$1.2M cost savings from FTE and contractor time
Distributed BI and business silo teams were fragmented	Replaced manual BI systems with efficient agentic knowledge discovery	$2.0M cost savings from headcount and tooling
Inability to increase tracked revenue growth	Expanded goal tracking and attainment rates drive customer adoption and accelerate revenue growth	Increased revenue opportunities
High costs — too many analysts, too much IT support	Free up working capital with resulting cost savings and grow the business without spending more	Grow the business without spending more

“Liquid has changed our culture. Restatements that used to take 3 weeks now take just days — we just did two markets in one week, which is unheard of.”
— VP Commercial Planning